How to Build UTM Links for Campaign Tracking

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UTM parameters are tags added to a link so your analytics tool can tell which campaign sent a visitor. They change nothing about the page itself.

Open UTM Builder

Steps

  1. Enter the full page URL, starting with https://.
  2. Fill in source (where it is posted), medium (the type, such as email) and campaign (its name).
  3. Add term and content only if you need them.
  4. Copy the tagged link and use it in that one campaign.

Naming habits

Analytics tools treat Email and email as different values, so pick lowercase names and stick to them. Write them down in a shared list so everyone uses the same spelling.

Use tagged links for traffic that comes from outside your site. Do not tag links between your own pages; it can overwrite the real source of a visit.

Privacy

UTM tags are visible in the address bar, so never put names, email addresses or other personal data in them.

Tools mentioned

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